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Digital Marketing and Communications Higher National Certificate (HTQ)

Level 5 - Professional & University

Digital Marketing and Communications Higher National Certificate (HTQ)

The Higher National Certificate (HNC) in Digital Marketing is a specialised qualification designed to equip individuals with the essential skills and knowledge required in the rapidly evolving field of digital technologies within marketing. This program provides a comprehensive foundation in key areas such as software development, cybersecurity, networking, and data management, Social media and its impact for businesses.

This qualification is ideal for individuals aspiring to pursue a career in digital marketing, including recent level 3 graduates, professionals seeking to upskill, or anyone looking to enter the dynamic world of technology. The program caters to those with a passion for marketing, computing, problem-solving, and innovation.

The course will be delivered by a series of lectures and workshops. There will also be opportunities for students to be in a work environment. Part-time study may be available for this course and these options will be discussed at your interview. Outside of timetabled sessions, students will be expected to allocate a minimum of two days per week to complete any research and coursework requirements.

Lessons are usually timetabled over two to three days per week. Teaching staff have extensive industry experience alongside their academic achievements.

Annual and modular tuition fees shown are applicable to the first year(HNC)of study. The College reserves the right to increase fees for subsequent years of study (HND) in line with increases in inflation (capped at 3%) or to reflect changes in Government funding policies or changes agreed by Parliament.



Matthew Boulton College




Course Length: 30 Weeks

Students will require an appropriate Level 3 qualification which equates to a total of 48 UCAS points (such as 2 Ds or above in A Levels, an overall MP grade in BTEC Diploma or equivalent, an overall PASS grade in BTEC Extended Diploma or equivalent, an Access to HE Diploma or an Advanced Apprenticeship).

Students will also need to achieve a grade 4 [C] or above in English and Maths at GCSE level. Applicants aged 21 or older who do not have the entry requirements may be eligible for acceptance based on an interview.

Assessment in the Higher National Certificate in Digital Technologies is a blend of coursework and exams. Students can expect to be evaluated through various methods, including:

  • Report Writing: Demonstrating the ability to communicate technical information effectively.
  • Presentations: Developing oral communication skills and the ability to convey complex concepts.
  • Group Tasks: Collaborative problem-solving and teamwork.
  • Interviews: Assessing individual understanding and application of knowledge.

The HNC prepares learners for entry to a wide range of positions in employment. Below is a small selection of those where progression is possible directly or with further study or experience:

Business start-up, Entrepreneur, Business Development, Project Officer, Sales Co-ordinator, Assistant Manager (various sectors), Purchasing Officer,Business Analyst, Marketing Officer, Business Advisor,Business Support Officer, Team Leader/Supervisor,(various sectors), Communications Officer, Business Systems Officer, Campaign Analyst, Local Authority Service.

The units you will study are likely to include:

Core Units:

  • Unit 1: Professional Practice in the Digital
  • Unit 2: Innovation & Digital Transformation
  • Unit 3: Cyber Security
  • Unit 4: Programming
  • Unit 5: Big Data & Visualisation
  • Unit 7: Cloud Fundamentals
  • Unit 17: Management in the Digital Economy
  • Unit 18: Project Management

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