BMet courses and students celebrated via National Careers Week and International Women’s Day
BMet is supporting National Careers Week and International Women’s Day with a range of college focused activities, highlighting the achievements and journeys of students and staff.
The college community will share their voices and highlight their achievements in celebration of the special awareness days, through a series of engaging case studies and testimonials, that will be showcased via social media channels where the awareness day campaigns are featured.
National Careers Week (NCW) takes place between Monday March 6 and Saturday March 11 this year.
The annual awareness week is a dedicated week which allows schools, colleges, universities, alternative provision settings and organisations to positively promote good careers education.
During NCW, PR content will include a focus on the different pathways available to students of all ages, backgrounds and needs.
A live online Hi-Jack will also be set up with BMet’s Careers Team, enabling an audience to take part in an interactive Q&A about career choices and options via the college’s website.
International Women’s Day (IWD) is taking place mid-way in the week on Wednesday 8 March.
Having an #EmbraceEquity theme this year, the purpose of the important date is to celebrate women’s achievements and to increase visibility, while calling out inequality.
The global occasion celebrates the social, economic, cultural and political achievements of women. The day also marks a call to action for accelerating women’s equality.
To reinforce the theme, BMet’s PR activity for International Women’s Day will focus on women who are striving to succeed in male-dominated professions.
To highlight this, key areas of the college’s curriculum including construction, engineering and sports will be featured with eye catching communications like captivating and creative videos, for example sports students spelling out the word “Women” with their bodies.
Speaking of the important dates in the college’s calendar, Pat Carvalho, BMet Principal said:
“The awareness weeks are a good opportunity for BMet to lend its support to positive social media campaigns that we hold dear and which align with our aims, visions and values.
“Through National Careers Week and International Women’s Day, we are able to highlight a range of career opportunities (available to people of all ages, abilities and genres), that can be obtained through various routes across our colleges including courses and apprenticeships.
“We are proud of our diverse college communities and relish the chance to celebrate them through invaluable campaigns.”
Please check out our social media channels to see more clearly what we’re doing to highlight #InternationalWomensDay and #NationalCareersWeek.